Adidas guerilla marketing Copenhagen
Adidas decided to take advantage of the Copenhagen Fashion Week and launch a new store in Pilestraede, Copenhagen. They filled the fountain pool at Enhave Plads with small blue rubber ducks.
On the side of the ducks it says: "I've swum too far - help me get back home!" And on the bottom it says "Reward for my return at adidas Original store".
4 hours later...
Traded my rubberduck for a t-shirt.