Adidas guerilla marketing Copenhagen
Adidas decided to take advantage of the Copenhagen Fashion Week and launch a new store in Pilestraede, Copenhagen. They filled the fountain pool at Enhave Plads with small blue rubber ducks.
On the side of the ducks it says: "I've swum too far - help me get back home!" And on the bottom it says "Reward for my return at adidas Original store".
______
4 hours later...
Traded my rubberduck for a t-shirt.
posted by Thomas Christensen at 2:25 AM
8 Comments:
dont know how "guerilla" this is,
they got permission to use the fountain.
I agree it's better than most other things I have seen. I think it's very clever that they are giving something away even though it's just a t-shirt or a rubber duck... It draged me into the store :-)
I'd just keep the duck.
Can u Give me ONE?~
>3<....
but i'm in HK~
I'd keep teh duck as well! I love the duck!
that's a killer t!... rockstar. i had these other pics, but ima stick the t-shirt one on my site too. i want that shirt. it's stellar!!!
i love this idea. totally random and cute and people want to take one home. that's exactly what companies want when they put their name on anything. smart.
Rubber duck for a shirt is not bad. You should have picked all of those who floated.
Post a Comment
<< Home